Top 5 Benefits of Email Marketing

If you are running a business of your own, then it is very important for you to invest all your marketing money well and carefully. Yes, you need to attract the customers and keep your existing clients engaged, but you can’t take the risk of investing in something that doesn’t provide you with the adequate result.

An email marketing campaign is one of the most cost-effective solutions that give you the access to reach your customers to a place that are visited by the people almost every day- their mail inbox.

Now, let us understand what is Email marketing? Well, it is a type of direct marketing that includes sending business promotional messages through electronic mail to a group of prospects and customers. It is widely used around the world by various businesses for the acquisition of new customers, creating brand awareness, and increasing the sales, as well as developing trust and loyalty among the customers.

The demand for email marketing is still growing, despite the increasing popularity of newer marketing techniques such as social networks and text messages. Email marketing is used by thousands of businesses of various sizes and ventures. However, those who are unfamiliar with this concept of marketing may not easily understand its importance. So, here are the top 5 reasons why email marketing is seen as the most effective marketing platform:

  • Low Costs

One of the greatest advantages of email marketing is its low running cost as compared to other marketing mediums. There is no requirement of any print costs or postage costs and no fees paid in the exchange for the exposure for a certain billboard, magazine or television channel. Email marketers can also consider the option of investing in specialist software to automate, track and evaluate their emails. The only thing here is that you will have to send thousands of emails at a time, but the cost incurred would be far lower than other traditional marketing mediums.

  • Reach an existing customer

You won’t believe that email marketing is one of the only channels that consumers prefer to receive. The majority of the businesses using this platform to only send messages to those who have shown a certain interest in the product or service and to those who have signed to receive such emails. This gives a great boost to the conversion rate as the company is targeting those who have shown an interest in their brand.

  • Boost Revenue

Email marketing is a great platform for taking advantage of impulse buying. There are very few marketing platforms that allow the customers to go from witnessing an offer for the purchase of an item within two clicks of the button. With an appropriate and engaging call to action and a link straight to the checkout, email marketing can boost sales like no other marketing channel.

  • Easy to get started

Another key benefit of email marketing is that it does not require a huge team of technicians in order to be successful. It’s certainly possible to fill out an email campaign with fancy templates, video, images, and logos. However, most of the successful campaign only uses simple plain text emails, proving that it’s the very content of an email that is most important of all.

  • Easy to measure

In email marketing, it is very easy to track your result and see where you are going wrong. Most of the email marketing software will allow you to track open, click through and conversion rates, making it simple to spot the areas of the campaign that need to be improved.


tips for eCommerce business

Make Your eCommerce Business A Hit With These Tips

In the year 2017, more than 206 million people spent money on the eCommerce business. This gigantic number makes eCommerce the best place for people looking to start a new journey in a field where opportunities pop up like raindrops.

Commerce is one of the best and most opportunistic places for entrepreneurs. With more and more people turning towards online shopping, there are many ways through which people with even a smaller budget can capitalize on this opportunity and make the best of it.

But more opportunities attract more people and therefore while being a very productive field, it has also become a very competitive industry and therefore you need to enter in this field with the right tools which we will discuss in this blog post.

Choose an attractive name

The first thing which you will need to do is to choose an attractive name which can be easily printed in the mind of people and which could be easily searched. You don’t need to choose a name which always represents your products unless you are dealing with a particular set of products. You should also make sure that the name which you are going to use isn’t being used by any other business present on the internet. After choosing a name, make sure that you have registered it.

Design the most perfect website

There are two aspects of designing a good website for eCommerce business; one is a good looking website which can be easily browsed and the next one is its smoothness. You can analyze other eCommerce websites while designing yours as it will give you a definitive structure of your website and will help you to steer your designing mode in a better direction. For the second part of the website, you need to make sure that your website is smooth, lightning fast at loading and without any bugs.

Find good vendors

Coming up with a completely new product while launching an eCommerce business is very difficult and your competitors selling the same products as yours is more likely to happen. Therefore, instead of differentiating yourself on the basis of type of product, you should make your eCommerce business unique through feasible pricing and offers. For achieving such uniqueness, you need to find the right vendors.

Always be available to your customers

One of the main parts of an eCommerce business is its customer service. Without a good customer service, you won’t be able to survive in the industry for long because ecommerce is a type of business in which the customer regularly interacts with the owner and therefore by being available for your customer, you will be able to have a competitive edge over other players in the industry. Have a tight and responsive interaction system with your customers and never leave them alone when they are trying to inquire about something.

If you are planning to start an ecommerce business then these tips can really help you to get the expected results.

Digital marketing a lifeline for online business

Digital Marketing- A Boon for Startup Online Businesses

Marketing is a protocol to create awareness among masses about the quality of your product or service, which can eventually lead to lead generation or sales. With the Internet of late has become a reliable and convenient alternative for business transaction in large scale, the concept of digital marketing is subtly emerged. The process of this novel marketing resembles the conventional one with the major difference that it uses the Internet and other forms of media to create a level of demand for your product. This type of marketing not only helps in promoting your brand but it also enables your business to increment clientele base. There is a revelation that a renowned digital marketing company not only uses the Internet to promote your brand, but also takes assistance from other types of media like television, radio, cellular communication and newspapers to showcase the activities of your business.

Scope of Services

For those unaware, the digital marketing company is an entity that uses creativity and technology to advertise your products and services to your target audience on a global level. Such company is capable of offering manifold services that can provide competitive edge to your business within a very short span of time. Service offerings may include market planning, search engine optimization, search engine marketing, social media marketing, pay per click advertising, web design and development, content writing, conversion rate optimization, usability testing, banner advertising and online reputation management. If reports are to be believed, majority of such entities are providing the aforesaid services, which are instrumental to increase the sales and revenue of any web-based business. Though the process of marketing is new but it is constantly changing and evolving, resulting in quick increase in the level of demand for your product or service in the market.

Manifest Brand Visibility

It is interesting to note that the Internet is mushroomed with numerous digital marketing companies with varied sizes to help business enterprises to consolidate their presence on the World Wide Web. All you need is to choose an entity that specializes in delivering services that are in sync with the latest marketing principles. No doubt, this form of marketing is relatively inexpensive but it has the audacity to leave an indelible mark when it comes to promoting your brand in the market. It wouldn’t be wrong to say that web-based businesses of all sizes use it as a panacea for success with minimum and trivial expense.

Digital marketing services transform the process of advertising and helps businesses to reach out to audience on a global level. The right marketing campaign also help get the considerable rights whether it is leads, traffic or the potential conversions.

wordpress helps ecommerce websites

Why WordPress is the Best Platform for Small Ecommerce Business?

The scope of WordPress is wide and it is no more restricted to being a simple publishing platform. It has attained a position of one of the most powerful CMS. A couple of reputed technology websites have been using WordPress as a platform for their website. Initially, a lot of people wonder whether it’s wise to use WordPress for an e-commerce website. Thanks to WooCommerce, the scenario has changed over the time and WordPress has become a favorite platform for numerous ecommerce store owners.

So what are the key aspects that make WordPress a popular choice amongst them? Let us discuss about them in brief:

Easy to Use

WordPress is extremely easy to install, configure and use. In the past, if you have tried your hands on creating blogs with WordPress you must be aware that it is very easy to create an account and add blogs on it. There is no necessary that one should know coding in order to create a website with WordPress. However, if you have special demands for website development, you can engage the service of professionals who provide with WordPress customization services and create a website that suits your specific needs exactly to your business requirements. WordPress enables you to monitor sales, add products and provides you all the documents you need so that you can manage your WordPress store effortlessly.

Save on Fees

Most of the ecommerce platforms charge a monthly transaction fee for hosting your ecommerce store. With small business owners, this is really a problem to pay any additional charge until the targeted sales are achieved. With WordPress, this doesn’t happen. When you work with WordPress, you have to pay only for what you need. Undoubtedly, it is the best for startup online business.

SEO Friendly

WordPress has been initiated as the basic blogging tool. It comes with all the features one needs to get their eCommerce site ranked on Google. This makes it highly SEO friendly and perfect for the business owners who want to drive in more and more traffic. With other ecommerce platforms, it is difficult to fetch traffic easily. WordPress has the potential to handle several SEO related problems. You only need to provide high quality content and WordPress will deal with the rest.

Offers Product Customization

Products are the important part of any ecommerce store. Moreover, store owner keeps on updating their product range at regular intervals. It can get confusing if there are complex products like clothes and others. With WordPress, you will not face any issue as it provides you with a user-friendly dashboard and make your shop look unique and attractive. Customization has also become easier with WordPress as doing it as simple as publishing a blog post.

WordPress has come a long way since its release. Several developers have been working continuously towards making it a powerful CMS. So you can feel free to develop any website with this platform.

Online business ideas

Which is the best way to earn an income online in 2018?


Best Ways to Earn an Online Income in 2018

There are actually many ways to earn an online income, some that are highly sophisticated and require a lot of experience in internet marketing and SEO, and others that are quite simple and can be followed by anyone. Without further ado, let’s take a quick look at some of the best ways to earn an online income in 2018.

#1: Be a part of the sharing economy.

The sharing economy is represented by a variety of apps that allow you to earn money by sharing a ride, offering an extra room to someone, dog walking, running errands, etc.

Uber and Lyft are hugely popular ride sharing apps that allow you to earn an income by working part-time as a cab driver. If you have a car, you can monetize it by finding paying customers on Uber or Lyft.

AirBnb is a hugely popular app that allows you to monetize your house by offering an extra room or two for rent. Task Rabbit is another app where you can make money by running errands for paying customers, which could be anything from cleaning a garage or painting the living room.

#2: Make use of existing platforms.

There are so many popular online platforms that allow you to make money off them, either by selling a product or by offering freelancing services.

Craigslist is a site where you can sell your old used stuff, or offer your services to those who might be interested in them.

Fiverr is a freelancing platform where you can get hired by clients around the world for whatever you are good at, whether it is writing, singing, poetry, voiceovers, programming or web design.

Another good platform is Café Press, if you have great graphic design skills.

Flippa is a good website for selling secondhand electronics.

Of course, eBay and Amazon require no introduction. You probably have a lot of experience buying from these sites; now you can try your hand as an Amazon seller or eBay seller as well.

Do you have great photography skills? You can make money by selling stock photographs on sites such as Shutterstock and iStockPhoto.

#3: Start your own online store.

You can start your own online store for very little cost with ecommerce software such as Shopify and WooCommerce. Setting up a basic ecommerce store is easy with Shopify and WooCommerce, and you don’t need any great technical skills to do that.

The hard part is to know what to sell, branding and marketing, and of course, SEO. This takes more time. Also, you will have to reckon with the elephant in the room that is Amazon. Focus on a small product niche which has been ignored by Amazon. Don’t compete with Amazon.

#4: Affiliate marketing and Blogging.

Affiliate marketing is one of the oldest ways of making money online and still is very effective. You can make money as an affiliate by promoting products and services of other businesses on your website or blog.

You can source products from affiliate networks such as Amazon Affiliates, ClickBank, Impact Radius and Rakuten Marketing and earn a commission on every sale.

You can double up your income from affiliate marketing by monetizing your blog with Google AdSense. Millions of people have been making money from blogging since 2002, ever since Google allows them to monetize their blogs.