Digital marketing a lifeline for online business

Digital Marketing- A Boon for Startup Online Businesses

Marketing is a protocol to create awareness among masses about the quality of your product or service, which can eventually lead to lead generation or sales. With the Internet of late has become a reliable and convenient alternative for business transaction in large scale, the concept of digital marketing is subtly emerged. The process of this novel marketing resembles the conventional one with the major difference that it uses the Internet and other forms of media to create a level of demand for your product. This type of marketing not only helps in promoting your brand but it also enables your business to increment clientele base. There is a revelation that a renowned digital marketing company not only uses the Internet to promote your brand, but also takes assistance from other types of media like television, radio, cellular communication and newspapers to showcase the activities of your business.

Scope of Services

For those unaware, the digital marketing company is an entity that uses creativity and technology to advertise your products and services to your target audience on a global level. Such company is capable of offering manifold services that can provide competitive edge to your business within a very short span of time. Service offerings may include market planning, search engine optimization, search engine marketing, social media marketing, pay per click advertising, web design and development, content writing, conversion rate optimization, usability testing, banner advertising and online reputation management. If reports are to be believed, majority of such entities are providing the aforesaid services, which are instrumental to increase the sales and revenue of any web-based business. Though the process of marketing is new but it is constantly changing and evolving, resulting in quick increase in the level of demand for your product or service in the market.

Manifest Brand Visibility

It is interesting to note that the Internet is mushroomed with numerous digital marketing companies with varied sizes to help business enterprises to consolidate their presence on the World Wide Web. All you need is to choose an entity that specializes in delivering services that are in sync with the latest marketing principles. No doubt, this form of marketing is relatively inexpensive but it has the audacity to leave an indelible mark when it comes to promoting your brand in the market. It wouldn’t be wrong to say that web-based businesses of all sizes use it as a panacea for success with minimum and trivial expense.

Digital marketing services transform the process of advertising and helps businesses to reach out to audience on a global level. The right marketing campaign also help get the considerable rights whether it is leads, traffic or the potential conversions.

small business ideas

6 Recession Proof Small Business Ideas

Make Money Recession

It’s been a decade since the Great Recession of 2008. Things for small businesses in the United States are much better now than they were back then.

The thing about recessions is that you will have one every decade. There is just no way to guarantee that we will never have another recession again.

We remember how a number of small businesses were forced to shut shop because of the adverse economic conditions.  But there were still quite a few small businesses that did very well, despite the recession.

We take a look at these recession proof small businesses, which have always thrived regardless of the state of the economy.

#1: Bars.

What do people do when their economic future looks uncertain? They drown their sorrows with alcohol. Small businesses such as bars that sell beer, wine or liquor always do well, regardless of the state of the economy. They do well when things are looking good, and do just as well when things are bad. So why not start a bar of your own?

#2: Beauty Shops.

Here’s the truth about women. It doesn’t matter how bad things are at work, they will want to look great to the opposite sex. Beauty shops will always do well regardless of how the economy is doing. If you are a talented beautician, you will earn a good income for decades to come as long as you are good at your job and are great at customer service.

#3: Barbershop.

Barbershops have been around forever, long before the industrial revolution, even before the medieval times. Men will always need to cut their hair or shave/trim their beard. A good, trusted barber has seen it all – he has been through multiple recessions, seen wars, political protests and more. But none of that makes any difference to his business.

#4: Tattoo Parlor.

More and more young Americans are having tattoos. Tattoos are cool and they express what you truly feel. Tattoo parlors across the country reported an increase in business when the recent recession was at its hardest. If you are a talented tattoo artist, start your own tattoo shop – it’s a business that can never fail.

#5: Food trucks.

We love food trucks as a small business idea. It hardly costs anything to start a food truck business, just get an old van, park at a street corner and start selling food to people. Think about it – it doesn’t matter how the economy has been doing, when people get hungry, they will need food to eat. That’s not economics, that’s basic biology!

#6: Accounting firms.

Right, do you really think that just because the economy isn’t doing well the government wouldn’t mind if people don’t file their tax returns? You’re having a laugh! Accountants will always be in demand, no matter how the economy has been doing, good or bad. So why don’t you learn accounting in school, pick up a CPA and start accounting shop right away? You’ll make money from day one.

4 Excuses That are Stopping You from Starting Your Own Small Business

small business startup excuse

If you have the entrepreneurial bent of mind, why not go the full distance and start your own business? I know starting your business does seem like a daunting idea, but all you have to fear is fear itself.

Here’s a look at the major excuses that are stopping you from starting your own business.

Excuse #1: You don’t have a business degree.

Really, you don’t need to have a business degree or even be a graduate to start a small business. What an entrepreneur needs is an ability to communicate well, organize, think on their feet and have the motivation and passion to learn new things all the time. Sure, a business degree could help you with things such as handling your accounts better and could give you some advantage when you’re interacting with lenders or investors. But having a business degree or not does not really make a difference to the eventual success/failure of your business. It’s really down to how good you really are.

Excuse #2: I don’t have a great idea as yet.

Really, you don’t need to have a big idea to start a business. I mean, what does Starbucks do? They just sell coffee. What does McDonald’s do? They sell hamburgers. What does Coca Cola does? They sell carbonated water!  There are dozens of business ideas out there. What really matters is your ability to execute an idea. Some of the most successful small business ideas are starting an assisted living facility for seniors, a gardening service, a car wash or a bike repair shop. You don’t need to be a genius to come up with these ideas, but you will make money nonetheless. You get my point, don’t you?

Excuse #3: I don’t have enough money.

Really, you don’t need much money to start a small business. You just have to be smart about it. For example, starting a restaurant would certainly expensive given the high cost of real estate, maintaining a staff and dealing with all of the regulatory hurdles. So why not start a food truck business instead? Just rent an old van, refurbish it and use it as your food truck – would probably cost you about $500.  90% of food truck businesses go on to succeed while the success rate for new restaurants is 10% to 20%. There are so many small business ideas with low startup costs – we have covered some of them here.

Excuse #4: The economy isn’t doing well. I’ll wait till it gets better!

That really is the worst possible excuse. There are many small business ideas that are recession proof. We have covered them here. Even if your business idea is not recession proof, such as starting a real estate agency at the time when the real estate market is crashing, that’s okay too, as long as you start small. Use the recession to establish yourself and build up a base of loyal customers. Once the economy takes off, you can then scale up the business quickly. The important thing is to get started.