If you are running a business of your own, then it is very important for you to invest all your marketing money well and carefully. Yes, you need to attract the customers and keep your existing clients engaged, but you can’t take the risk of investing in something that doesn’t provide you with the adequate result.
An email marketing campaign is one of the most cost-effective solutions that give you the access to reach your customers to a place that are visited by the people almost every day- their mail inbox.
Now, let us understand what is Email marketing? Well, it is a type of direct marketing that includes sending business promotional messages through electronic mail to a group of prospects and customers. It is widely used around the world by various businesses for the acquisition of new customers, creating brand awareness, and increasing the sales, as well as developing trust and loyalty among the customers.
The demand for email marketing is still growing, despite the increasing popularity of newer marketing techniques such as social networks and text messages. Email marketing is used by thousands of businesses of various sizes and ventures. However, those who are unfamiliar with this concept of marketing may not easily understand its importance. So, here are the top 5 reasons why email marketing is seen as the most effective marketing platform:
One of the greatest advantages of email marketing is its low running cost as compared to other marketing mediums. There is no requirement of any print costs or postage costs and no fees paid in the exchange for the exposure for a certain billboard, magazine or television channel. Email marketers can also consider the option of investing in specialist software to automate, track and evaluate their emails. The only thing here is that you will have to send thousands of emails at a time, but the cost incurred would be far lower than other traditional marketing mediums.
Reach an existing customer
You won’t believe that email marketing is one of the only channels that consumers prefer to receive. The majority of the businesses using this platform to only send messages to those who have shown a certain interest in the product or service and to those who have signed to receive such emails. This gives a great boost to the conversion rate as the company is targeting those who have shown an interest in their brand.
Email marketing is a great platform for taking advantage of impulse buying. There are very few marketing platforms that allow the customers to go from witnessing an offer for the purchase of an item within two clicks of the button. With an appropriate and engaging call to action and a link straight to the checkout, email marketing can boost sales like no other marketing channel.
Easy to get started
Another key benefit of email marketing is that it does not require a huge team of technicians in order to be successful. It’s certainly possible to fill out an email campaign with fancy templates, video, images, and logos. However, most of the successful campaign only uses simple plain text emails, proving that it’s the very content of an email that is most important of all.
Easy to measure
In email marketing, it is very easy to track your result and see where you are going wrong. Most of the email marketing software will allow you to track open, click through and conversion rates, making it simple to spot the areas of the campaign that need to be improved.